Personalized postcards for auto shops and dealerships

Bring more cars back for service with postcards of each customer’s own car.

Postcard Prospector designs and mails personalized service reminders for auto shops and dealerships. Every customer gets an illustration of their own car, in its own color, with what’s due and your number on the back. It stays on the fridge until the appointment, instead of getting lost like a coupon. You approve every card; we print and mail it.

  • $10.00 free credit
  • No subscription
  • $1.75 a card, mailed
A watercolor postcard front of a dark blue wagon parked on a tree-lined street

Lakeside Auto Care

410 Lakeshore Dr, Canandaigua, NY 14424

(585) 555-0150 · lakesideauto.co

Hi Jordan, it’s the crew at Lakeside Auto Care.

Your blue wagon is coming up on 60,000 miles, right when it’s time for brakes and a fluid service.

Book online or call (585) 555-0150, and we’ll have you back on the road the same day.

Post card
Jordan Ellis
14 Maple Ave
Canandaigua, NY 14424

On the front: an illustration of their own car.

On the back: what’s due, when, and your number.

In their mailbox: printed and mailed first-class, after you approve it.

Why it works

People keep a picture of their own car.

Oil-change coupon

Lost in the junk drawer.

The same coupon every shop sends.

Service email

Never opened.

Buried under a week of promotions.

A picture of their car

On the fridge until the appointment.

With the mileage, what’s due, and your number on the back.

How it works

From your list to their mailbox in three steps.

  1. 1

    Upload your list

    Export customers from your shop or dealer management software: name, address, the vehicle’s year, make, model, and color, and what’s due.

    name, line1, city, state, zip, vehicle

    Jordan Ellis, 14 Maple Ave, …, 2018 blue wagon

    Priya Shah, 9 Gibson St, …, 2021 white sedan

    The Hendersons, 2 Oak Ln, …, 2016 silver minivan

  2. 2

    We illustrate each car

    Each customer’s own car, in its own color, drawn as a keepsake. Badges and license plates are left off.

  3. 3

    Approve, and we mail

    Flip through every card and edit anything you like. Approve the ones you love, and they’re printed and mailed first-class with your name on the back.

    Approved

One campaign, every driveway

Every car on your list, on its own card.

Wagons, sedans, minivans, and trucks, each in its owner’s color and in the style that fits your shop.

A postcard front: Jordan’s wagon
Jordan’s wagon
A postcard front: Priya’s sedan
Priya’s sedan
A postcard front: The Hendersons’ minivan
The Hendersons’ minivan

Real output from Postcard Prospector, made from Unsplash photos. The businesses and people on these cards are fictional.

Pricing

$1.75 a card. Designed, printed, and mailed.

No subscription and no minimums. Pay for the cards you send, and save up to 10% with $25, $50, or $100 credit packs.

What is a year of service from one customer worth to you?

$

Win one, and it pays for 685 cards.

How many cars are on your list?

500

Every car illustrated and mailed$875

Your $10.00 welcome credit covers your first 5 cars.

Try it free on 5 cars

Questions, answered

Be the shop whose card is on the fridge when the oil light comes on.

Start with $10.00 in free credit, enough to design and mail your first 5 cars.

Try it free on 5 cars